Bmarketing - Renders and Scenographic production
The predominant color in Hash's identity was blue. The theme of its internal and external communication is composed of a space universe of its own: the Hashverse. As the internal audience showed good levels of engagement with the campaigns and thematic communications, there would be no other theme more conducive to creating an immersive experience. From Hashverse, we defined modern and cozy furniture, referring to spaceships. An "abduction tunnel" and "mirrors of another world" were created, aimed at having fun through selfies and other visual records.
To develop other visual content, such as printed and digital materials for the party, I created a key visual. From it, I made totems, signalings, stickers, and a landing page.